The Power of Conversations

We know that women don’t make decisions by data alone. We do it through conversation. Our company is the first integrated health, fitness and 360° well-being digital platform for women by women that combines the strength of mobile technology with the power of conversations. At She’s It, we provide Social Health Empowerment™ through IT. In other words, She’s It!

About She’s It

She’s It began on the shores of Cape May, NJ in 2013 (Tam’s happy place) when Tam Williams, Founder, envisioned women embracing a more wholistic view of themselves instead of carrying societal burdens of shame and blame for who they are and what their bodies look like. Once Tam left her corporate role as Head of Global Education, OD & Corporate Communication in April 2017, she knew it was time to move the business forward but not alone. It was during and after the Women’s March on Washington in 2017 that Tam met Carol and a newly formed friendship began.  After much discussion they realized they both had the same passion for what She’s It stood for and Carol Pate became Executive Vice President and Business Partner in 2017.  Carol added the vision of women shaping conversations in fifteen areas that matter to make up 360° well-being inclusive of everything from Aging to Work. Our mantra is Everybody is Different and Every “Body” is Different!  Tam and Carol believe that all women deserve to LIVE LIFE GRAND by taking care of themselves while being up, down and sometimes off the beaten path.  They’ve been there too and want women to know they are not alone!


The ELM Meaning…

The apostrophe in She’s It represents the ELM Leaf. Much of the inspiration for She’s It comes from this beautiful stately shade tree that has been a symbol of strength and grandeur across the globe for centuries. The ELM tree canopy is one of the grandest displays of nature’s grace in action and mirrors much of what women represent: nutritional, flexible, durable, nutritional and magical. Also known as the Goddess tree, it symbolizes relationships and communications. Its strength is incredible as witnessed by the ELM tree that survived the Oklahoma City bombing. Now known as the SURVIVOR TREE, it is a memorial that graces the site, honoring the 168 people who lost their lives.  She’s It honors the resilient and beautiful ELM as a touchstone for all we do through the practice of Engage, Learn and Motivate (ELM). This is why we say Let’s ELM!