The Power of Conversations

She’s It: Social Health Empowerment thru IT. Our company is the first integrated Health, Fitness and 360° Well-Being digital platform for women by women that combines the strength of mobile technology with the power of conversations. We know that women don’t make decisions by data alone. We do it through conversation.  Our Social Health Empowerment® model provides the knowledge, support, access and autonomy (KSAA™) necessary for women to more fully own their health because we acknowledge that is Everybody is Different and Every “Body” is Different! 

About She’s It 

SHE’S IT® is a Lifestyle Technology and Content Media Company for SOCIAL HEALTH EMPOWERMENT® We democratize 360° Well-Being™ by combining the strengths of mobile technology with the power of conversations that connects us all. Our digital platform is inclusive of a proprietary suite of products and services centered around Lifestyle Technology beginning with SHEapp® a mobile platform that engages women in tracking their health-focused progress while being supported to Engage, Learn and be Motivated to optimize their HEALTHy WELLthy Journey®. We do this through health-focused data and analytics connected to conversation communities, content and direct access to video and audio resources. SHEapp® empowers women across the globe to take back their health and well-being. The SHEapp® Corporate Wellness platform broadens our Social Health Empowerment® reach to employees through health-focused proprietary data and analytics.


How She’s It Began…

She’s It began on the shores of Cape May, NJ in 2013 (Tam’s happy place) when Tam Williams, Founder, envisioned women embracing a more wholistic view of themselves instead of carrying societal burdens of shame and blame for who they are and what their bodies look like. She thought it would be a blog about health, fitness and her personal mantra, Live Life GRAND, but in 2015 she had global surveys and focus groups conducted to find out what women were missing from technology that could help them stay connected to themselves and others. The results were astonishing and she knew she had something so keeping in with the original name of She’s It, she named the app SHEapp! She then began searching for a team to begin to bring the data and her vision to life in her spare time. Thinking it would be the next chapter after she retired, Tam was let go from her Executive role in Corporate American in April 2017 and believed the time was right to focus on the business she put on paper in 2013, but not alone. It was as a result of the Women’s March on Washington in 2017 that Tam met Carol Pate and a newly formed friendship began.  After much discussion talking about She’s It and where Tam wanted to take the company, they realized they both had the same passion for what She’s It stood for and Carol Pate became Executive Vice President and Business Partner in August 2017.  Carol added the vision of women shaping conversations in fifteen areas that matter to make up 360° Well-Being inclusive of Aging, Eating, Education, Family, Fitness, Happiness, Health, Human Rights, Inspiration, Kindness, Pay It Forward, Relationships, Spirituality, Well-Being and Work. Tam and Carol believe that all women deserve to LIVE LIFE GRAND (the title of Tam’s book she is writing and gives speeches about) by taking care of themselves while being up, down and sometimes off the beaten path.  They’ve been there too and want women to know they are not alone!


The ELM Meaning…

The apostrophe in She’s It represents the ELM Leaf. Much of the inspiration for She’s It comes from this beautiful stately shade tree that has been a symbol of strength and grandeur across the globe for centuries. The ELM tree canopy is one of the grandest displays of nature’s grace in action and mirrors much of what women represent: nutritional, flexible, durable and magical. Also known as the Goddess tree, it symbolizes relationships and communications. Its strength is incredible as witnessed by the ELM tree that survived the Oklahoma City bombing. Now known as the SURVIVOR TREE, it is a memorial that graces the site, honoring the 168 people who lost their lives.  She’s It honors the resilient and beautiful ELM as a touchstone for all we do through the practice of Engage, Learn and Motivate (ELM). One of the features in SHEapp is called My ELM Articles and it’s why  we say Let’s ELM!


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